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About
About Edelman
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Why Trust?
Edelman Trust Barometer
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From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World
President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure—they mark a shift from globalization to national interest.
Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Recap of Edelman’s panel at Brands & Culture 2025.
Why Creator-First Ads are Health and Wellness Brands’ Best Bet Against Misinformation Online
When you search for health advice – do you end up scrolling through your favorite content Creators on Instagram and TikTok? A growing number of people do.
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