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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured The Me Era: Rethinking Brand Engagement & Relevance Brand purpose isn’t dead—it’s personal. Discover how emotional intelligence, relevance, and trust now define brand success in Edelman's 2025 Trust Barometer. KEEP READING The New Role for Brands: From Change the World to Change My World Discover why trust is now equal to price and quality. Edelman's 2025 report reveals how brands must shift from societal purpose to personal relevance. KEEP READING In Times of Economic Turmoil, B2B Advertisers Should Double Down on Thought Leadership Amid tariff uncertainty, geopolitical instability, and growing concerns about a potential recession, advertisers are being forced to navigate tough decisions. According to The New York Times, leading brands are taking a more cautious approach — scaling back budgets and pausing campaigns in response to an increasingly unpredictable landscape. In a climate like this, it's understandable that brands are seeking stability and re-evaluating how to best connect with their audiences. KEEP READING Explore All Insights

News & Awards

Edelman Introduces GEOsight: A New Solution for Brand Visibility in AI Search

Edelman Names Ginger Porter Chief Operating Officer for U.S.

2025 Edelman Trust Barometer Reveals High Level of Grievance Towards Government, Business and the Rich

Edelman Releases ‘AI Creators You Need to Know’ List

Tristan Roy Named President of Integrated Solutions & Delivery

Edelman Elevates Anthony Chelvanathan to Global Creative Partner

Edelman Appoints Industry Analyst Benedict Evans as Advisor to Global Technology Practice

New Edelman Ranking Reveals Most-Trusted and Enterprise-Ready AI Vendors for Marketing and Communication Professionals

Governor Nikki Haley, Former U.S. Ambassador to the United Nations, and Senator Max Baucus, Former U.S. Ambassador to China, join Edelman