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Featured
Inside Edelman: Meet our U.S. Culture Champions – Jaymie Polet
In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace.
The Creator Election
The seismic shift in the U.S. electorate led to the massive victory for President-elect Trump, and Creators played an important role in influencing younger voters.
Closing the Skills Gap: The Importance of Increasing Veteran-Ready Workplaces
Edelman’s 2024 Veterans Well-Being Survey highlights rising mental health and career challenges for veterans, emphasizing the need for workplaces to recognize veterans as strategic assets and support their integration through targeted programs and resources
Explore all Insights
BYLINES
Overcoming political polarization: Strategies for diminishing intransigence and reducing intergroup animus
Data from over 25,000 nationally representative respondents to an online survey conducted in 22 countries were analyzed to understand the predictors and potential mitigators of political polarization.
RESEARCH
How Companies Should Weigh In on a Controversy
Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination.
INSIGHTS
The Trust-Building Principles of 2023
An analysis of the reports we published this year reveals some clear themes for how institutions and their leaders can make it more likely they will earn trust.
KEY FINDINGS
U.S. businesses speaking out in support of LGBTQ+ people and issues
Presented in partnership with GLAAD, these key findings highlight the importance of U.S. businesses speaking out in support of LGBTQ+ people and issues.
INFOGRAPHICS
Key CEO Traits
Explore the characteristics of a trusted CEO, based on data from a 2023 Edelman Trust Barometer Special Analysis.
2023 SPECIAL ANALYSIS
Trust at Work Across U.S. Divides
This analysis, produced in collaboration with Harvard Business School’s Institute for the Study of Business in Global Society, focuses on the unique role that employers hold in today’s highly polarized society.
Research
Latest data from the annual Trust Barometer and special reports
Insights
Experts and leaders within and outside of Edelman offer observations and applications for building and earning trust based on our research and their real-world experience.
Partnerships
The Trust Institute collaborates with global experts, scholars, and researchers to inform, enhance, and action our studies on trust.
Harvard Business School Institute for the Study of Business in Global Society
Examining the evolving role of business in society and new expectations for leaders to navigate critical societal issues
The Vaccine Confidence Project
Insights on trust in institutions and leaders in the face of future emergencies
GLAAD
Highlighting the importance of U.S. businesses speaking out in support of LGBTQ+ issues
Our partners and collaborators are affiliated with academic and nonprofit organizations around the world:
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PODCAST
The TrustMakers
Newsletters
The Trust Report provides information, context, and applications for trust in business and society
Workplaces DEI programs seen as effective
July 31, 2024
While we are living in a contentious social and political moment, employers must push ahead with DEI to keep driving change for their employees, customers and communities.
Subscribe to receive our latest research and insights directly to your inbox
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Publications
Edelman Trust Institute: Publication 2023
The world is attempting to navigate a period of rapid and often turbulent change at a time when the public’s trust in leaders and societal institutions is unusually low.
What is the Edelman Trust Institute?
About the Edelman Trust Institute
The Edelman Trust Institute is a think tank that advances the study of trust in society. We produce the Edelman Trust Barometer and disseminate insights based on its findings via partnerships and content.
The Trust Institute builds on over two decades of global research to drive data-informed decisions around the imperative of trust. Edelman launched its first Trust Barometer in 2001 as a direct response to the “Battle in Seattle,” when non-governmental organizations stormed the World Trade Organization to protest globalization as an unfair distribution of wealth. In the decades since, Edelman has studied the dynamic shifts in trust across institutions, geographies and society writ large, substantiating that trust is essential to future success on a societal and company level.
Advisory Board
Experts from academia, business, policy, and media shape the Edelman Trust Institute’s research, programming, and editorial agenda.
Connect with the Edelman Trust Institute
If you are a researcher or member of the academic community who would like to access our data for non-commercial purposes, please reach out using the contact form below.
When citing the Edelman Trust Barometer, please refer to this APA style template:
Edelman Trust Institute. (YEAR OF PUBLICATION). FULL TITLE OF REPORT. PDF URL