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Featured How Brands Can Stay Visible in an AI-Driven Search World In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses. KEEP READING The Golden Age of Earned Earned media is emerging as the key driver of trust and visibility in an AI-led search era. KEEP READING Trust and Health: A Parallel Ecosystem for Gen Z COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the Edelman Trust Barometer. KEEP READING Explore All Insights
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  • Richard Edelman's 6AM Blog

Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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Richard Edelman's 6AM Blog

Davos: A World Upside Down

January 25, 2017

Davos 2017 was an unfamiliar and uneasy scene....

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Richard Edelman's 6AM Blog

A Commitment

October 16, 2006

I want to acknowledge our error in failing to be transparent about the identity of the two bloggers ...

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Richard Edelman's 6AM Blog

A View into the State of PR Education

March 27, 2006

I spent Friday at Ball State University in Muncie, Indiana. Robert “Pritch” Pritchard, a 27 year vet...

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Richard Edelman's 6AM Blog

Happy Birthday to a Little Sister

August 2, 2005

Sorry, but your older brother wants to celebrate your birthday with a few stories about Renee Edelma...

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Richard Edelman's 6AM Blog

Citizen Journalism – A Brave New World for PR

July 27, 2005

Some of you may recall that I recently blogged about Oh My News, a Korea-based citizen journalist-dr...

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Richard Edelman's 6AM Blog

Say It Ain't So, Joe

June 13, 2005

Shoeless Joe Jackson was a phenomenal baseball player for the Chicago White Sox. But he was caught u...

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Richard Edelman's 6AM Blog

If The Media Can Do It, So Can PR

April 25, 2005

Jon Klein, the new president of CNN-US division, gave an important speech last week at the National ...

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Richard Edelman's 6AM Blog

My First Blog

November 14, 2004

My intention is share trends in communications, the issues, lessons and insights that I gather from ...

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Richard Edelman's 6AM Blog

India

October 26, 2004

One’s initial impression of India is shaped by the bump and grind ride in from the airport in Mumbai...

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Richard Edelman's 6AM Blog

Teens

October 6, 2004

Thanks for your comments. A couple of the thoughts raised were actually part of two interesting meet...

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