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2025 Edelman Trust Barometer: Special Report - Trust and Health

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Featured How Brands Can Stay Visible in an AI-Driven Search World In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses. KEEP READING The Golden Age of Earned Earned media is emerging as the key driver of trust and visibility in an AI-led search era. KEEP READING Trust and Health: A Parallel Ecosystem for Gen Z COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the Edelman Trust Barometer. KEEP READING Explore All Insights
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  • Richard Edelman's 6AM Blog

Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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Richard Edelman's 6AM Blog

Where Do You Get Your News?

November 20, 2018

Forty-two percent of American adults get their news through Facebook several times a day, compared t...

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Richard Edelman's 6AM Blog

Five Years On

November 20, 2018

Dan Edelman passed away on January 15, 2013. It is now five years since his death, an appropriate ti...

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Richard Edelman's 6AM Blog

Medellín Rising

November 20, 2018

Formerly the home of the Colombian drug cartel, Medellín is now a bustling business center and secon...

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Richard Edelman's 6AM Blog

American Views: Trust, Media and Democracy

November 20, 2018

This morning the Knight Foundation released a Gallup survey of 19,000 Americans which probes fading ...

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Richard Edelman's 6AM Blog

PR, Not Communications

November 20, 2018

During a town-hall styled meeting at Edelman’s London office yesterday, one of my colleagues asked t...

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Richard Edelman's 6AM Blog

Podcasts: Next Frontier for PR

November 20, 2018

I spoke this week with Jacob Weisberg, who runs Slate for Graham Holdings. He had sent me an article...

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Richard Edelman's 6AM Blog

The History (and Future) of PR

November 20, 2018

Sixty years ago today a small PR firm opened for business in the Merchandise Mart of Chicago. It was...

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Richard Edelman's 6AM Blog

Global Trust in Indian Business

November 19, 2018

Richard Edelman spent time in India releasing a special Edelman Trust Barometer report that analyzes...

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Richard Edelman's 6AM Blog

Paid Media — A Change of Heart

November 14, 2018

I have been one of the hard-liners opposing any blurring of the lines between advertising and PR. I ...

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Richard Edelman's 6AM Blog

Trusted Original Content?

November 14, 2018

When I opened Adweek’s March 4 edition on the plane this past Monday, I was surprised to see an arti...

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Richard Edelman's 6AM Blog

Powerful Ideas

November 14, 2018

I have just delivered the commencement address to the graduates of the College of Communication and ...

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Richard Edelman's 6AM Blog

A Historic Decision

November 14, 2018

The United States Supreme Court’s decision on marriage equality is a profound turn in the American c...

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