The Trustmakers

Davos Special Part 3: Chatham House's Bronwen Maddox on Opportunities for Innovation Amid Geopolitical Tension

Bronwen Maddox, CEO of Chatham House, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Bronwen and Justin discuss government regulation of innovations, the drop in institutional trust in the U.K., and the use of Chatham House Rule in meetings at Davos and beyond. “For all the gloom and tension that there is around geopolitics and economics, there is a lot of optimism [at Davos] and it is more on things like tech, on medicine, on healthcare, even possibly on the environment,” Bronwen says.

The Trustmakers

Davos Special Part 2: Axios' Ina Fried on Responsible Adoption of AI

Ina Fried, Chief Technology Correspondent at Axios, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Ina and Justin discuss the responsibilities companies have when rolling out AI, the need for regulating new innovations, and the history of addressing LGBTQIA+ issues at Davos.

The Trustmakers

Davos Special Part 1: IBM's Jonathan Adashek on AI Taking Center Stage at WEF Annual Meeting

Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications and Chief Communications Officer, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Jonathan and Justin discuss the risks and opportunities around Artificial Intelligence and how IBM is building trust in AI.

Matthew Bishop on 'Evolving Trust, Embracing Change'

Journalist and innovator Matthew Bishop joins Justin Blake, Executive Director of the Edelman Trust Institute, for a conversation about the institute’s annual publication, “Evolving Trust, Embracing Change,” which focuses on repairing trust in institutions and leaders amid rapid societal transformation. Matthew gives his advice for how leaders can grow trust in tumultuous times: “Be more humble and honest about your failures and more willing to admit that there are problems and that you don’t have all the answers. I wonder if the public’s appetite for authenticity will respond better to that than people who say they have all the answers,” he says. 

The Trustmakers

Verizon Value's Cheryl Gresham on the New Consumer Journey

Cheryl Gresham, Chief Marketing Officer of Verizon Value, sits down with Jackie Cooper, Edelman’s Chief Brand Officer, to discuss leading marketing for a new Verizon brand, the collapse of the traditional purchase funnel and what Cheryl is looking forward to in 2024. “We’ve got to look left and right versus up and down with the purchase funnel. It loops and repeats, and people come in and out of it,” Cheryl said.