Brand new role for the firm strengthens its commitment to creative excellence.
October 17, 2024 (TORONTO, Canada) - Today, Edelman announces the promotion of Anthony Chelvanathan to Global Creative Partner. As Edelman’s first ever Global Creative Partner, Chelvanathan will work alongside Global Chief Creative Officer Judy John, driving creative excellence across the firm’s top clients and greatest opportunities. He retains his Chief Creative Officer role for Edelman Canada.
“The importance of creative excellence has never been greater. As generative AI leads to more and more content flooding the feeds, earning attention in culture has become critical for brands and companies,” says Judy John. “Edelman’s creative offering was built for this moment – we know the power of creativity in earning a brand’s place in culture and solidifying its reputation. And with the incredible talent of Anthony Chelvanathan as Global Creative Partner we will continue to elevate our work for clients across the globe.”
Partnering with regional CCOs, Global ECDs and client teams, Chelvanathan will accelerate creative excellence across the business, focused on driving consistency of creative standards and elevation of the firm’s work. In his nearly four years with Edelman, Anthony has helped teams focus on excellence in idea, execution and craft, leading to some of the agency’s most recognized work that drive change for both business and society including IKEA’s SHT Tax campaign, Allegra Airways and Dove #KeepTheGrey.
“Being appointed to this role is very humbling and I’m honoured to be championing idea-driven work that pushes our clients’ business goals forward at an agency that understands the power of creativity in culture,” says Chelvanathan. “I believe in the power of helping people be the best at what they do. This journey is proof that with the right combination of passion, hard-work, opportunity, and awesome people around you, nothing can stop you from getting to where you want to be. Even if your journey begins as a small Sri Lankan immigrant kid with big dreams.”
This announcement follows a stunning creative year for Edelman highlighted by its performance at the 2024 Cannes Lions International Festival of Creativity, being named the Independent Agency of the Year on the Good Track, ranking second place for Independent Network of the Year and earning the firm's first Titanium Lion win, for DP World Move to -15.
Chelvanthan begins his new role effectively immediately, reporting into Judy John.
Media contact: kelsey.rohwer@edelman.com