In September 2017, hurricanes Irma and Maria ravaged Puerto Rico, causing thousands of casualties. Life remains far from normal for many on the island and some areas still lack basic services.

In FY18, Edelman Miami partnered with Mentes Puertorriqueñas en Acción (MPA)*, a nonprofit focused on developing the next generation of Puerto Rican leaders that has taken on an additional mission to help rebuild communities devastated by the natural disasters. Under the creative campaign “Rebuilding with Love” (Reconstruyendo con amor), this partnership focused on providing hands-on assistance in the clean-up and beautification efforts in affected communities; generating awareness of the dire situation Puerto Rico faces to raise funds for rebuilding efforts; and helping Puerto Rican youth develop skills to find meaningful jobs or re-enter the education system.

*PRO BONO client