NEW YORK, June 24, 2022 – Edelman has won a Gold Lion in the Sustainable Development Goals category at this year’s Cannes Lions Festival. The firm was also jointly recognized as Independent Agency of the Year for the Good Track, building on the momentum and success of last year when it was named Independent Agency of the Year for the Entertainment Track.
Edelman took home the Gold Lion for Vaseline’s "See My Skin" campaign, which challenges systemic racism and deep-rooted healthcare inequalities in the U.S. by creating the world’s first database designed to search for conditions on skins of color.
Alongside the Gold Lion, Edelman won a Bronze Lion for FELGTB’s "#REALVOICESOFPRIDE" in the Media Lions; two Bronze Lions for National Grid’s "The Green Light Signal" in the PR Lions and the Creative Data Lions; and a Bronze Lion for Vaseline’s "See My Skin" in the Health and Wellness Lions. The firm placed 11 times on shortlists across 9 Lions where Edelman entered as the lead agency; and 45 times as partner/PR agency, which have translated into more medals across multiple categories.
Edelman shares Independent Agency of the Year honors for the Good Track with We Believe. The Good Track awards work that goes beyond brand purpose to use creative communications to shift culture, create change and positively impact the world. The award is calculated by the accumulation of points within the Good Track.
These honors are a testament to the firm’s commitment to delivering integrated work for clients through the continued investment in its multicultural, creative and planning capabilities. It’s also an endorsement of Edelman’s approach of Action Earns Trust, which is built on the notion that brands must stand for something and drive societal change. Edelman now has nearly 2,000 people in Data & Analytics, Digital, Creative and Planning, Multicultural, Impact and ESG.
Richard Edelman, CEO, Edelman said: “This work is the perfect example of a brand taking action. When only 6 percent of image-based search results show skin conditions on people of color, it can lead to misdiagnosis and untreated conditions. Working with Vaseline to create the “See My Skin” tool, we created a solution that made a tangible and lasting impact. This recognition is a testament to our belief that brands that take action earn trust.”
Judy John, Global Chief Creative Officer, Edelman & Cannes Lions PR Jury President said: "This an incredibly important win for us. It’s our dream to create transformative and sustainable ideas with our clients that can inspire positive impact. Thanks to our clients and team for the vision and perseverance to bring this idea to life."
Below is a full list of this years results:
Campaign Name: #REALVOICESOFPRIDE
Client: FELGTB
Category: Media
Sub-Category: Channels/Use of Technology
Prize: BRONZE
Campaign Name: MASTER PIECE
Client: XBOX
Category: Industry Craft
Sub-Category: Art Direction/Brand & Communication Design
Prize: SHORTLIST
Campaign Name: MASTER PIECE
Client: XBOX
Category: Industry Craft
Sub-Category: Illustration/Outdoor
Prize: SHORTLIST
Campaign Name: MASTER PIECE
Client: XBOX
Category: PR
Sub-Category: Sectors/Media Entertainment
Prize: SHORTLIST
Campaign Name: THE COST OF INEQUALITY
Client: FONDATION DES FEMMES
Category: Creative Data
Sub-Category: Data Visualisation
Prize: SHORTLIST
Campaign Name: GREEN LIGHT SIGNAL
Client: NATIONAL GRID
Category: Creative Data
Sub-Category: Data driven Consumer Product
Prize: SHORTLIST
Campaign Name: GREEN LIGHT SIGNAL
Client: NATIONAL GRID
Category: Creative Data
Sub-Category: Data Technology
Prize: SHORTLIST
Campaign Name: GREEN LIGHT SIGNAL
Client: NATIONAL GRID
Category: Creative Data
Sub-Category: Use of Real Time Data
Prize: BRONZE
Campaign Name: GREEN LIGHT SIGNAL
Client: NATIONAL GRID
Category: PR
Sub-Category: PR Techniques/Use of Technology
Prize: BRONZE
Campaign Name: GREEN LIGHT SIGNAL
Client: NATIONAL GRID
Category: Design
Sub-Category: Communication Design, Promotional Item Design
Prize: SHORTLIST
Campaign Name: #MYNAMEIS THE FUH-NET-IC FILTER
Client: RACE EQUALITY MATTERS
Category: PR
Sub-Category: Sectors/Not for Profit/Charity/Government
Prize: SHORTLIST
Campaign Name: NO TO NORMAL
Client: UNILEVER
Category: Creative Business Transformation
Sub-Category: Business Design & Operations/Brand Purpose & Impact
Prize: SHORTLIST
Campaign Name: SEE MY SKIN
Client: UNILEVER / VASELINE
Category: Sustainable Development Goals
Sub-Category: Prosperity / Reduced Inequality
Prize: GOLD
Campaign Name: SEE MY SKIN
Client: UNILEVER / VASELINE
Category: Direct
Sub-Category: Culture & Context/ Market Disruption
Prize: SHORTLIST
Campaign Name: SEE MY SKIN
Client: UNILEVER / VASELINE
Category: Health & Wellness
Sub-Category: Consumer Products / OTC Applications A02 / Digital
Prize: BRONZE
Campaign Name: BUBLÉ DROPS
Client: SODASTREAM
Category: Entertainment
Sub-Category: Talent: Digital & Social
Prize: SHORTLIST
