Simon is Head of Business Marketing for Edelman in Asia Pacific (APAC). An adept corporate affairs and communications specialist with over 25 years of international experience, Simon brings hands-on commercial understanding of the many reputational issues faced by industry today.
In his current role he focuses on delivering the strategy for integrating Edelman’s business to business offerings and programs across practices, sectors and client work in Asia Pacific. And as a senior client advisor he brings the best of Edelman’s B2B capabilities to Edelman’s clients whilst ensuring the highest level of commercial problem solving with impact. Based in Melbourne, Simon is also presently Edelman’s international client lead for Microsoft Asia and has general responsibility for all aspects of regional client strategy and activity.
He joined Edelman in 2017 as Head of Corporate for Hong Kong, a role that saw him work with senior client executive teams across Asia, helping them navigate some of the most challenging geopolitical challenges of our time.
Prior to Edelman, Simon was a board director at TVC, a London-based agency wholly owned by The Economist Group. He has also held senior roles with Ogilvy PR and began his career with Golin in London.