Nick is a solutions oriented strategic thinker with a knack for making sense of complex business and marketing challenges. He has a proven track record of meeting or exceeding his clients' expectations by delivering on quantifiable business and sales goals . His experience ranges across multiple sectors, including financial services, health, automotive, technology, agriculture, logistics, and oil & gas, to name a few.
A big picture thinker and champion of integration, Nick understands where content and the ever-growing pallet of media and social tactics come together to deliver meaningful customer-centric experiences. Working across marketing, sales and communications, Nick helps his clients knock down the silos caused by the limitations of yesterdays technology, aligning energy and effort towards a common goal while uncovering cost efficiencies.
As the lead for Edelman’s Canadian business marketing team, Nick’s goal from day one has been to build a practice whose sole focus and interest is B2B marketing. Deploying a creative and content approach that acknowledges that B2B buying cycles are lengthy and require a different methodology than that of a consumer campaign, while also ensuring media buying practices are aligned to reaching those top sales prospects.