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FeaturedIn Times of Economic Turmoil, B2B Advertisers Should Double Down on Thought LeadershipAmid tariff uncertainty, geopolitical instability, and growing concerns about a potential recession, advertisers are being forced to navigate tough decisions. According to The New York Times, leading brands are taking a more cautious approach — scaling back budgets and pausing campaigns in response to an increasingly unpredictable landscape. In a climate like this, it's understandable that brands are seeking stability and re-evaluating how to best connect with their audiences.KEEP READING
Tech Podcasters; The New Option for PRRichard Edelman explores how tech leaders now prefer podcasts like Lex Fridman, TBPN, and All-In over traditional journalism. Here's why that matters.KEEP READING
Creativity That Doesn’t Fit In a Box (And Why That’s the Goal) Discover why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.KEEP READING
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