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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured How Brands Can Stay Visible in an AI-Driven Search World In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses. KEEP READING The Golden Age of Earned Earned media is emerging as the key driver of trust and visibility in an AI-led search era. KEEP READING Trust and Health: A Parallel Ecosystem for Gen Z COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the Edelman Trust Barometer. KEEP READING Explore All Insights

2025 Trends Report: Tipping Points

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  • Edelman’s Perspectives on 2025 Tipping Points

 

How do you find the means to act in 2025?

Communicators have a pivotal role to play in helping business and society navigate a dynamic and volatile environment this year.

But to act successfully as the bridge between business and the outside world, communicators need insights that help them look deeper than short-term fads and crises to see the larger forces shaping our world. Our Perspective on 2025 ‘ Tipping Points’ investigates six trends that we believe are approaching a tipping point. Whether that’s the return of boredom or the impact of an older world, these forces are on the verge of transforming the relationship that brands and business have with their stakeholders.

To learn more about what we think is on the tipping point in 2025, and what it could mean for you download the report below.

 

 

Edelman’s Perspective on 2025

In this report, we will investigate six cultural forces that we believe are approaching a tipping point that will transform the relationship that brands and business have with their stakeholders.

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